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You Count Line Emphasizes Calories

BRACKNELL, England — British retailer Waitrose has added meals and snacks that support a 1500-calorie diet to its Waitrose Love Life private-label range.

Calorie counts are clearly depicted in large numbers on “You Count” ready meals, yogurts, frozen desserts, frozen meals, hot drinks and baked goods.

“The new Love Life You Count range from Waitrose is designed to highlight the importance of individual choice and provides a transparency with regards to calorie information,” said Natalie Chung, creative director for Pearlfisher, creator of brand identity for You Count.

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