Advantage Sales & Marketing will partner with Smollan Group, a provider of sales and marketing solutions in developing and emerging markets across five continents, to become a global provider of outsourced sales and marketing solutions for retailers and CPG companies.
Under the terms of the partnership, Advantage will make an investment in Smollan and the companies will provide global services with Advantage taking responsibility for execution in North America, and Smollan taking the lead with execution in Africa, the Middle East, South America, Australia and East and South Asia. The companies will offer a unified solution across Europe through a newly formed joint venture.
“We have developed immense respect for the Smollan organization as we have interacted with them over the past few weeks to drive and challenge each other on best practices and technology enablers,” said Tanya Domier, CEO of Advantage, in a statement.
“We are now excited to call them partners and deploy these practices and analytical and reporting platforms across our complementary markets to offer clients seamless visibility and score-carding, as well as a consultative, single point of contact with a global view of the business — essentially an efficient one-stop shop for clients and customers worldwide.”
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