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Coupon redemption declined in 2017: report

Drop blamed on CPG manufacturers misallocating coupon media, according to NCH Marketing Services report

Clipping coupons is still a favorite national pastime, saving consumers $3.1 billion last year, but the savings could have been even more substantial if manufacturers better allocated their marketing budgets, according to a report issued by NCH Marketing Services, a subsidiary of Valassis, a leading coupon delivery firm.

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