Digital coupons are making a strong impression on the consumer packaged goods industry, according to the 2009 Survey of Manufacturer and Retailer Promotional Practices, an online survey conducted in June.
While not as widely used as traditional couponing vehicles like freestanding inserts, digital coupon usage is undoubtedly on the upswing, as 3.6% of respondents said they used them last year, 5.5% said they're using them this year and 7.3% said they plan to use them in 2010.
Major retailers, too, including Kroger, Safeway and others, are showing support with new initiatives that let consumers download coupons directly to their store loyalty cards.
Kroger currently features $75 worth of digital coupon savings prominently on the home page of its website, www.kroger.com. Offers include: $1 off Swiffer; 50 cents of Fiber One cereal; $2 off Pull-Ups; and 50 cents off Chex Mix.
Giant Eagle also boasts the ease of use of its so-called “e-Offers” online coupon site.
“Discover e-Offers, and say goodbye to the time and clutter of paper coupons,” Giant Eagle states on its website.
Once shoppers register for the program, they can log into their account and browse current offers. The ones they select are loaded to their Giant Eagle Advantage Card and automatically redeemed when they check out.
The online coupon site keeps track of which coupons are loaded on the card and when they expire.
“By eliminating the bulk and hassle of paper coupons — and putting them onto your Giant Eagle Advantage Card — we make it more efficient than ever for you to save big.” Giant Eagle states.