'Tis the season to be jolly -- and if you're a clever supermarket operator, to deck your halls with creative promotions. The German supermarket Edeka got into the spirit with a viral video featuring its cashiers scanning "Jingle Bells."
At the "Roaring in the Holidays," site, Food Lion is offering its shoppers the chance to send electroinic gift cards and download a series of holiday songs "sung" by its deadpan spokeslion.
@FoodLion if he sings Rudolph I'll be happy— Ryan Fansler (@Ryans_A_Ginger) December 1, 2014
At Price Chopper, shoppers who submit holiday photos on Instagram or Twitter with the hashtag #CheerBeginsHere are eligible to win one of four $1,000 Price Chopper gift cards.
Albertsons has partnered with Nabisco and Coca-Cola on a web program allowing parents to print out personalized "letters from Santa" for their children.
Kroger is asking shoppers to do a good deed, tweet about it, and possibly win a prize in its "Cheer Challenge." The site issues a series of challenges for shoppers, ranging from volunteering at a local food bank to building a snowman.
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