OTTAWA, Ill. — Handy Foods, a one-store independent here, is offering card-based fuel rewards for the purchase of selected products that shoppers are using to buy about 2,000 gallons of fuel per week at a nearby gas station, Partridge’s Marathon, with which Handy began partnering six months ago. The card-based program, branded as “Pump Perks,” is managed by Supervalu’s regional office in Kenosha, Wis. Excentus Corp., Irving, Texas, provides the fuel site with a marketing program, technology and integration services. “Our customer reaction has been very positive because of the fuel prices,” said Mike McGrogan, co-owner of Handy Foods, in a statement. “The program has been a great part of our overall strategy. It’s much more economical to partner with a gas station right across the street than it is to build your own.” Shoppers can earn fuel discounts by purchasing any of a thousand or so grocery items flagged with special tags on the shelf; the cents per gallon discounts accumulate on their Pump Perks card for use within 30 days.
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