Instacart today announced “The Holiday Rescue App”, which will run for seven weeks in the U.S. and Canada and features multiple campaign extensions, from hosting family and gifting presents to preparing for New Year’s Eve celebrations.
Additionally, to help celebrate the Instacart Shopper community, the San Francisco-based company is launching a nationwide sweepstakes for 52 shoppers who will win free groceries for a year. The sweepstakes runs from Nov. 20 until Jan. 1, 2024; Each batch Instacart Shoppers complete during this period counts as an entry to the sweepstakes, with holidays counting for 2x entries.
Instacart is taking a full-funnel approach with “The Holiday Rescue App” integrated campaign. Media will run across linear TV, OTT, search, YouTube, paid and organic social, influencer, audio, direct mail, and CRM to reach the widest audience possible.