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Lowes to debut personalized online circular

Lowes Foods is launching a personalized online circular that will allow shoppers to see how much they will save as they build their shopping list, according to the solution’s provider, Unata.

The circular is integrated with Lowes’ loyalty program and features the most relevant deals based on an individual’s purchase history. It also tracks the conversion from online views to in-store purchases.

“The new eCircular from Unata has provided us a way to preserve the character and design of our print circular, reflect all available promotions and offers, and extend our new 1-to-1 capabilities with our online weekly ad,” said Klaus Werner, senior director of e-commerce at Lowes Foods in Winston-Salem, N.C., in a statement. “We’re proud to be able to provide our guests with a personalized, engaging and easy way to save more when they shop with us.”

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