Meijer highlights Black-owned brands, small businesses

Meijer is touting its Black-owned brands and small businesses during Black History Month. Since formalizing a program that targets diverse suppliers in 2021, the Meijer Grow Academy, Meijer said it has grown its selection of Black-owned brands by nearly 35%.

When a certified diverse supplier joins Meijer, the company’s supplier inclusion division offers them onboarding, training and networking events that demonstrate both how to do business with Meijer, and also how to grow within the retailer’s six state footprint and three store formats.

The program also presents foundational material on brand strategy, marketing, product packaging, operating processes, and distribution capabilities, among other topics. Suppliers also receive one-on-one coaching from Meijer buyers and other business teams to help them strengthen their business and reach more customers.

Although customers can find Black-owned brands on Meijer shelves all year, a curated product offering will be prominently displayed in all Meijer supercenters in celebration of Black History Month throughout February. The collection spans various product categories, including grocery, health and beauty, and home.

Customers can find Black-owned brands like: