NEW YORK — Promotional activity is gaining at value-oriented and specialty natural and organic chains, according to results of a survey released Tuesday by Wolfe Research here.
Wolfe’s quarterly survey of more than 150 natural and organic food retailers, conducted shortly after Thanksgiving, showed 58% of value-focused natural food stores and 54% of specialty natural retailers reporting an increase in promotional activity. Those figures represent the highest percentage of positive responses to that question over Wolfe’s four surveys this year. The company also conducted surveys following Memorial Day, July 4 and Labor Day.
The Wolfe survey noted that 51% of traditional natural and organic stores said promotional activity had increased, which was down from the last survey in September.
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