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Reasor's debuts new branding, logo

Reasor's debuts new branding, logo

Reasor’s this week introduced a new logo and company slogan built around the idea of gathering for meals with family to be known as “Bring your table to life.”

“The table is a symbol for the center of family life. Whether it’s the dinner table, the kitchen table or even the backyard picnic table, Reasor’s is all about helping people come together at the table to eat great food and build family bonds,” the Tahlequah, Okla.-based retailer said in a release. “Our new logo and direction will inspire customers to bring their tables to life.”

The changes going companywide were first introduced at a Tulsa, Okla., store that opened this summer. The new logo features what Reasor’s called “a stylish and bold font presented in a traditional sunshine yellow color with added brown fleurons beneath it.”

Employee-owned Reasor’s operates 19 locations and one convenience store throughout northeastern Oklahoma.

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