Is there a type of price promotion that hasn't been tried in the past few months?
Stop & Shop Expands Value
Stop & Shop and Giant-Landover last week debuted a new phase of their effort to increase their focus on value. The latest effort doubles the number of products that can be purchased using the loyalty card, and is accompanied by new shelf tags, in-store signs and a new circular design, all of which were set to debut chainwide last Friday. As part of the effort, the company is launching