UNFI launches retail media network

Wholesale distributor United Natural Foods, Inc. has launched a retail media network for its U.S. independent and regional grocery retailers.

The UNFI Media Network, powered by retail solutions company Swiftly, will be available to UNFI’s network of more than 30,000 retail customer locations and approximately 11,000 brand partners.

According to a release from UNFI, the goal of the new retail media network is to “empower UNFI’s retail customers to connect more meaningfully and personally with their consumers while simultaneously providing unique opportunities for UNFI suppliers to showcase their brands and build their brand equity.”

In the release, UNFI CEO Sandy Douglas said, “UNFI’s partnership with Swiftly is formidable, offering an innovative solution to power both enterprise and independent grocer technology and retail media. UMN enables UNFI’s retail customers and suppliers to better compete in today’s retail marketplace, with an increasingly digital focus. We believe UMN, powered by Swiftly, will help us create compelling and sustainable value for our customers, suppliers, and shareholders.”