Whole Health: A Better BOGO

Supermarkets love buy-one, get-one-free promotions because they draw a lot of customers and move a lot of volume. But in this new era of sustainability, some retailers think there's a better way to BOGO. Tesco, for one, believes that BOGO promotions generate too much waste. Research conducted by the British retailer found that the second product is, in some cases, one too many, and if it's perishable

Supermarkets love buy-one, get-one-free promotions because they draw a lot of customers and move a lot of volume. But in this new era of sustainability, some retailers think there's a better way to BOGO.

Register to view the full article