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Supermarket News
10 top trends in the supermarket meat aisle in 2020
Michael Browne Dec 08, 2020

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Consumer buying habits for meat shift during pandemic

Sales of meat increased an unprecedented 34.6% during the COVID-19 pandemic and revealed changing consumer behaviors, according to the midyear Power of Meat study released by FMI –The Food Industry Association, the Foundation for Meat and Poultry Research and Education and the foundation for the North American Meat Institute (Meat Institute).

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Variety and convenience liven up the meat case

The coronavirus pandemic is having a major impact on consumer eating habits, and that is proving to be a bonanza for merchandisers of value-added meats. The category is increasingly attractive to the larger number of consumers eating at home every day and seeking variety.

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Walmart, Sam’s Club set goal to source beef more sustainably by 2025

As part of its commitment to sourcing 20 key commodities more sustainably by 2025, Bentonville, Ark.-based Walmart, operator of Walmart U.S. and Sam’s Club stores, announced in September a new set of aspirations to help the company meet its goal of sourcing beef products more sustainably.

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Organic and free-from varieties generate sales in the meat case

While fears of a COVID-19 recession loom and out-of-stocks in the meat case remain a concern, shopper interest in better-for-you and local meat products remains strong.

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Meat departments see opportunities with growth of in-home smoking

Meat smoking at home is a trend that can potentially boost activity in those supermarket meat departments that make it easier for shoppers to identify and access the best cuts while providing information on smoking techniques and recipes.

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Stop & Shop adds Black Angus beef to Taste of Inspirations line

Stop & Shop in August rolled out Taste of Inspirations Black Angus beef in an exclusive co-branding partnership with the 1855 Black Angus beef brand. Quincy, Mass.-based Stop & Shop said that the new Taste of Inspirations beef products are available in the meat department at all of its 400-plus stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey, as well as for pickup or delivery via StopandShop.com.

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As dinner at home continues, meat and seafood sales benefit

Even as coronavirus-spurred panic buying ebbed in April, meat continued to be a huge category in grocery stores through late spring and summer as consumers continued cooking at home while restaurants around the country remained closed or offered limited dining options.

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Overcoming the price perception of high-end seafood

The challenge of merchandising lobster and crab in supermarkets is overcoming the perception of high prices and the opinion of many shoppers that it’s just for special occasions. Yet, supermarket operators that shrewdly promote lobster and crab while offering the best selections are in position to boost interest and revenues.

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The Giant Company rolls out new Cook-in-Bag brand

The Giant Company has expanded its roster of meal solutions with a new private-label line called Cook-in-Bag. Including meat and seafood dishes, the Cook-in-Bag entrees come already flavored in an oven-ready bag for convenient cooking and cleanup, Carlisle, Pa.-based Giant said.

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The Fresh Market serves up fine dining for dinner

The Fresh Market’s new Ultimate Dinner Meal kits are designed to “take the guesswork out of dinnertime” while offering restaurant-quality dining at a convenience, the retailer said. Each family-sized, ready-to-cook dinner includes a meat or seafood entrée with side dishes and, depending on the meal, appetizers and desserts.

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2020 Category Guide: Biggest sales gainers in fresh
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