Consumer demand is the driving force behind the stream of Greek-style yogurts coming to the market.
Like other yogurts, Greek-style preparations contain active cultures, but are much thicker. Last year, Greek-style yogurt was popularized as a lower-fat version of whipped cream after Oprah talked about it on her syndicated TV show.
“Oprah mentioned it, so people ask for it,” said Carrie Taylor, registered dietitian for Big Y Foods, Springfield, Mass.
Brands on the market include: Fage; Oikos made by Stonyfield Farm; and Greek Style Yogurt made by Cabot Creamery.
Dieters and consumers who want to eat healthy like the texture of Greek-style yogurt because it tastes like a higher-fat product but still contains probiotics and other benefits. Greek yogurt in general contains high levels of protein, vitamins B6 and B12, and magnesium.
“It fulfills the sensory need for a higher-fat product,” said Taylor.