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NCBA Seeks Beef Backer Award Entries

DENVER — As part of the Beef Checkoff Prorgam, the National Cattlemen’s Beef Association has put a call out for entries for its National Retail Beef Backer Awards.

Retailers can download the application form for the award, which was designed to honor exceptional beef marketing and merchandising at retail.

The four award categories are independent retailer, fewer than 11 stores; midsize chain retailer, 11-99 stores; large chain retailer, 100 or more stores; and Innovator of the Year, from any size retailer.

“The annual Beef Backer awards enable us to honor retailers’ creativity and passion for beef and the role they play in offering satisfying beef-eating experiences to families across the country,” said Brett Morris, an Oklahoma-based producer and chairman of the checkoff’s Joint Retail Committee, in a press release. “With these awards, we give the retailers well-deserved recognition while also showing our gratitude for their support in building beef demand.”

TAGS: News Meat
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