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Research shows that quotmembers of Generation Z are now the trendsettersquot and Millennials will follow their lead
<p>Research shows that &quot;members of Generation Z are now the trendsetters,&quot; and Millennials will follow their lead.</p>

The ABCs of Gen Z

The youngest generation is everything Millennials aren’t. Here’s what they’re hungry for.

Just when you’ve finally got your Millennial shoppers figured out, a new generation —with new expectations and tastes — has joined the mix. Meet Gen Z, the group of 23 million babies, kids and young adults born between 1996 and the present. They’re practical, tech-driven and culturally diverse. And in plenty of ways, the complete opposite of their older cohort.

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Contact: Desiree Torres, [email protected]

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