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Infographic: The increasing influence of the male shopper

Although men remain less likely than women to be the primary food shopper in U.S. households, men are making as many shopping trips a month as women, according to The Hartman Group's Food Shopping in America report.

Click on the image at left to see the Hartman Group infographic, which also notes the changing role men shoppers are playing in pursuing convenience-based offerings as well as higher quality items and new flavors.

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