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Whole Foods picks 'friends' for Portland opening

Whole Foods picks 'friends' for Portland opening

Whole Foods Markets said Thursday that it had signed up two Portland-area brands — plant-based burger restaurant Next Level Burger and Canteen, a healthy juice bar — as partners at its forthcoming 365 by Whole Foods store opening in Lake Oswego, Ore., in July.

The "Friends of 365" will establish shops at Whole Foods new small-store concept, and will feature curated menus that will further enhance the store experience, Whole Foods said. Next Level Burger will be serving up plant-based burgers, fries, shakes, hot dogs and organic salads alongside craft soda, local beer and kombucha. Canteen will feature design elements from its flagship store in Portland and will serve an innovative menu of organic juices and smoothies as well as a few other select items.

Whole Foods will open a 365 store on July 14 in Lake Oswego, Ore.
Whole Foods will open a 365 store on July 14 in Lake Oswego, Ore.

“Oregon is known throughout the country for an extremely creative and diverse food scene and we wanted to find partners that would be reflective of those qualities. We’ve made it a point to keep an open mind during the selection process, considering anything and everything. This time it was the team in the Pacific Northwest that helped us discover friends for this new store,” Jeff Turnas, president of 365 by Whole Foods Market. “They were huge fans of Next Level Burger and Canteen and suggested they would be a great fit. We’re really excited to welcome both and anticipate this 365 by Whole Foods Market location will become a Portland-area destination for healthy, fast casual eating as well as convenient grocery shopping.”

The Lake Oswego store, which will open July 14, will also offer shoppers online ordering and delivery with Instacart, through its longstanding relationship with Whole Foods Market.

Whole Foods, headquartered in Austin, Texas, said 365 stores are designed to complement the parent brand by bringing fresh, healthy foods to a broader audience with a streamlined, "quality-meets-value" shopping experience. The first 365 store will open May 25, in the Silver Lake neighborhood of Los Angeles. A third location will open in Bellevue, Wash., later this fall and up to 10 additional 365 by Whole Foods Market stores are expected to open in 2017.

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