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Fresco Y Mas store tour

Jon Springer, Executive Editor

December 16, 2016

9 Slides
Fresco Y Mas

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Southeastern Grocers last week converted five Miami-area stores to its new Fresco Y Mas banner catering to Hispanic shoppers. The stores got new interior design and a thorough remerchandising focusing on assortments Hispanic shoppers like most at sharp pricing. In an interview with SN, Ian McLeod, Southeastern’s CEO, said between 85% and 95% of the households of the converting stores speak Spanish as a primary language. The store brand conversions come of top of previous initiatives to lower retail prices.

Following are photos from the Grand Opening event at a Fresco Y Mas in West Miami.

Related article: Fresco Y Mas comes to 5 new sites

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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