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Take a look inside: A new H-E-B in Houston

The retailer continues its Texas expansion

Chloe Riley, Executive Editor

November 1, 2024

7 Slides
The exterior of a new HEB store with external floral section

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The 128,000-square-foot store opened Wednesday.H-E-B

H-E-B continues to grow with the opening of its newest store in the Houston area, H-E-B Bridgeland.

In terms of more recent expansion, in September H-E-B broke ground on its third location in Georgetown, Texas, about 30 miles north of downtown Austin. H-E-B also still dominates in Houston, beating out Kroger in 2023 as the top grocer in the metro area. 

The 128,000-square-foot store opened Wednesday. It features a True Texas BBQ, as well as a drive-thru for the restaurant. Other foodservice options include a walk-up seafood boil stand—the Bayou Boil House by H-E-B, located at the front of the store. That concept offers peel-and-eat shrimp, boiled crab, boiled and seasoned sausage, potatoes, and corn.

The new store will also have:

  • Fresh sushi, fried rice and noodle bowls, poke bowls, and hot sushi items made daily in-store

  • Full-service scratch bakery and tortilleria that offers a wide selection of artisan breads baked fresh daily, fresh tortillas, and large varieties of desserts, pastries, and custom cakes

  • A full-service H-E-B Fuel station with diesel

  • A full-service pharmacy with drive-thru

  • A “Healthy Living” department featuring bulk food bins dispensing nuts, grains, dried fruits, and snack mixes, as well as vitamins and natural beauty products

  • A produce section with large organic and Texas-grown selections, including fresh squeezed juices, and freshly made guacamole along with pre-cut fruit and vegetable trays

  • An expanded section of specialty and international offerings

Related:Publix opens new Florida store

H-E-B has annual sales of $43 billion and operates over 435 stores in Texas and Mexico. Based in San Antonio, the retailer has over 160,000 employees. 

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About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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