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Two of the six announced DSW shop-in-shops have opened in Brooklyn Park and Eagan, Minn.
The DSW-bannered shops will offer footwear for women, men and kids plus some accessories.
Customers will be able to shop and try on footwear from a range of brands.
A key feature will be the DSW digital showroom wall, which displays 100 of the season’s top-trending shoes for order online.
Shoppers scan a QR code and can have their order shipped home or to shop’s DSW pickup locker.
Selected locations will have DSW pickup lockers. Customers will be alerted via text and receive an entry code when their order is ready to be picked up.
Hy-Vee and Designer Brands, DSW’s parent, announced their partnership in April.
Hy-Vee said it plans to open several more DSW shops in its stores next year.
