Retailers are reporting that special-occasion cake buyers are seeking more elaborate creations, often inspired by images shared on social media. Demand for shaped cakes and unique, personalized designs are driving retail bakers and cake decorators...
Retailers report increased sales of more innovative frozen offerings.
USDA-backed Double Up Food Bucks rolls out to dozens of retail locations
Photo-sharing websites inspire elaborate creations for special occasions
Comps jump in Q4 on pricing, promotional strength