New Year, New SN

The industry’s leading publication expands coverage, gets a new size and design

Happy New Year, and welcome to the new Supermarket News.

Each new year offers the opportunity to set goals, start fresh and embark on new adventures. And for Supermarket News, we’re kicking off 2018 with a brand-new look.

The first issue of SN published in 1952, and much has changed in the industry in the decades that followed. In the past 12 months alone the industry has seen vast disruption in the form of Amazon and Lidl.

But one thing remains the same: Supermarket News has been the leading voice of the food retail industry for the past 65 years. That’s not changing with the redesign issue of SN. In these pages you will find the great content you’ve come to rely on only SN to bring you: analysis, trends, and purchasing and operational best practices.

With the redesigned SN, we’re expanding our content to include holistic coverage of the entire food retail market to meet the needs of everyone, from the buyer to the purchasing director to the CEO. That means stories focused not only on what’s happening inside stores, but also a broader look at the people and trends impacting the industry.

Consumers are a huge driver behind a changing food landscape, and manufacturers are taking note. CPG companies are creating their own incubation centers to address these needs and develop new products and lines that fit a range of social issues from the environment to health. And consumers, in turn, are taking their dining dollars to those companies and food establishments that meet their needs for convenience, health, transparency and good food.

With that in mind, we’re increasing our coverage areas to include all aspects that impact food retail, from product development to merchandizing and sale in store, and finally to consumer consumption. You can find information on the manufacturing community and product development in our new section Supply Chain, and we’ve committed to more product coverage in our New Product Trends page and throughout the entire magazine in product callouts.

And because the food industry as a whole is expanding and fighting for the share of consumers’ dining dollars, we’re starting a new segment called Outside Influences that looks at those establishments like QSRs, c-stores and other foodservice at retail locations to provide insights into their business and how grocery stores can compete.

Perhaps the biggest striking change is the size and design of the magazine. While our name has “News” in it, SN is so much more than the newspaper it was first designed to be. Our new look reflects the evolution of the SN brand into a modern, feature-driven business publication.

We hope you enjoy the new look and expanded coverage, and we’re excited to start off another great year in this dynamic industry. 

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