Retailer seeks to capitalize on the popularity of this burgeoning channel

The operator seeks to enhance efficiencies and earnings for its shopper workforce

Grocer will donate $10 to local food banks for every online order placed on Random Acts of Kindness Day, Feb. 17

Activity was hindered by a big decline in ship-to-home action

The 30-second commercial nods to the company’s support for supermarket ordering and delivery

Convenience and price are key drivers

Online ordering increases across age groups, and for nonfood categories in particular

Pickup will account for more than half of share by 2027, Brick Meets Click/Mercatus report predicts

Move comes as Instacart scales back its in-store shopper services

City of San Francisco said company did not provide health care and sick leave for workers