A veritable who's who of brand marketers is tapping into the expanding market of college students with the intent of setting up lifelong relationships.Sampling is emerging as their key promotional tool to build brand awareness and create loyalty...
ANNAPOLIS, Md. -- The National Promoflor Council here is offering point-of-purchase materials for its Think Flowers campaign.clock, danglers, window decals and a life-size Buzz cutout.The materials will be available until May 17. Due to concerns...
DALLAS -- As produce executives face the brave new world that technology offers, another acronym is turning up in their alphabet soup -- EDI.However, like ECR (Efficient Consumer Response) and HMR (home-meal replacement), electronic data...