Sales of premium bottled waters are still rising, with no crest in sight, despite the onslaught from ready-to-drink iced teas, iced coffees and soda pops.Several bottlers have expanded the category by seeping into low-calorie flavored waters, like...
CAMDEN, N.J. -- Proprietary processing and packaging have produced a portable pickle in a pouch. The package for Vlasic Pickles To Go from Campbell Soup Co. holds two kosher dill spears. It is notched for easy opening and hole-punched to hang in...
INDIANAPOLIS -- DowBrands here said it will cut the size of its trade marketing group almost in half this year, while stepping up its account-specific activities with supermarkets.It will accomplish this by moving greater account authority out to...
DALLAS -- Gillette mounted a custom-tailored fall rebate at area Kroger stores here that put up to $10 in the hands of consumers who purchased grooming and personal care products.The account-specific promotion was a special version of a nationally...
BURBANK, Calif. -- Two top executives are leaving Columbia TriStar Home Video for positions related to new communications...
Add this to your glossary of trade marketing buzz-words: co-marketing.Its advocates maintain that co-marketing could be the...
PEWAUKEE, Wis. -- Roundy's is the latest chain to expand its electronic shelf labeling program to additional stores.The...