SKILLMAN, N.J. -- Consumer Products Inc. here is equipping its salespeople with a software tool that enables them to perform detailed category analyses with a few mouse clicks."Our people are calling it 'Cat-Man in a Can,' " said Randy Scott...
Drugs that switch from prescription to nonprescription status typically become successful brands. In the last few years, the...
When Licensing '96, the industry's premiere showcase, kicks off in New York's Jacob Javits Center June 24, marketers will have...
DAYTON, Ohio -- A task force created by the Uniform Code Council here is investigating alternate communications protocol -...