Video cross-promotion tie-ins provide unique promotional advantages: sponsor exclusivity, no clutter, creative flexibility, point-of-sale presence, unique audience involvement, synergistic sponsorships, extensive promotional opportunities and...
NEW YORK -- Funeral services were held here last week for Max Sloan, founder of Sloan's Supermarkets, who died of cancer at age 83. Sloan opened his first two supermarkets in Manhattan in 1956 in partnership with Leo Meyer. Meyer died in 1969. By...
WOODBRIDGE, N.J. -- Pathmark Stores here recently promoted 25 of its private-label vitamins with a buy-one-get-one-free offer in a Pathmark circular. Advertised savings ranged from $2.99 to $8.99.A half-page circular ad that ran on Sunday, July 30...
ANCHORAGE, Alaska -- Carr Gottstein Foods here is rolling out a 49-cent-a-night rental strategy on classic movies to all its stores, said Gary Schloss, vice president, grocery and general merchandise. The program has been in place in 15 Carrs...
PENSACOLA, Fla. -- Hurricane Erin produced considerable panic buying in advance of the storm in various areas of Florida and...
WHITE PLAINS, N.Y. -- Kraft Foods Jell-O brand gelatin here is being packaged synergistically as part of the promotion for "The...
Software programs for analyzing financial trends -- from budgets to gross margins -- are moving from the realm of quarterly...