Retailers are using dishware, bakeware, music and other continuities to keep sales from going to mass merchandisers and discount stores, retailers report. "Not only do [continuities] build traffic, they also offer our regular shoppers another...
News & Solutions Category Management ReportAmerican consumers have never before enjoyed so many retail options when it comes to purchasing both food and nonfood.This is perhaps the most important critical issue facing nonfood executives in the...
SALEM, Ore. -- When Frey's Thriftway here wanted to spread the word about its new Marketplace status, owner Phil Frey called on the little blue men from Mars -- M&M Mars, that is.According to Dale Williams, Thriftway's store director, Frey created...
MARS ADDS STARBURST ESCAPE &M Mars here has begun airing two television commercials inviting viewers to "escape" from the mundane by indulging in Starburst Fruit Chews.The commercials, featuring Gena Lee Nolin of "Baywatch" and MTV's Eric Neiss...
MANUFACTURER OUTLOOKCARSON, Calif. -- How did Leiner Health Products become the world's largest marketer of vitamins and...
COLORADO SPRINGS, Colo. -- The Educational Foundation of the General Merchandise Distributors Council here is in the process of...
Frozen food is alive and well, according to the results of an exclusive SN consumer survey.In a telephone survey of 1,000...