ROCHESTER, N.Y. -- Eastman Kodak here and Fuji Photo Film, Elmsford, N.Y., have created new film technologies.films.The films, which Kodak describes as the finest family of consumer films it has ever manufactured, employ new Kodak emulsions...
CHICAGO -- A mastery of information technology may be critical to the process of bringing products to market, but its effectiveness can be severely limited if the brand marketer doesn't get its retailer relationships right.This point of view...
Sales Treke are seeing direct impact with field people as they travel."-- Bill Antoskiewicz, director of sales operations, on implementing high-tech sales force automation tools at Ralston Foods, St. Louis. Page 23.
Many retailers and wholesalers no longer regard the mainframe computer as a monolithic fixture of the past but instead as a valuable link in today's new-generation information networks.A growing number of companies are redefining the role of the...