SAN DIEGO -- Faced with exploding competition in the low-fat and no-fat snacks category, Quaker Oats turned to category analysis to help it gain more, and more prominent, display space for its line of rice cakes.So far, Quaker has conducted the...
LONG L'EGGS AGENDA SET FOR OLYMPICSroducts here has kicked off a busy schedule of activities for the Olympic Games in Atlanta that includes national broadcast advertising, consumer promotions and retailer incentives. The company will run a...
SAN DIEGO -- Account business managers and other brand marketers at headquarters and in the field will soon be downloading syndicated category management data via the Internet, predicted Gian Fulgoni, chief executive officer of Information...
DALLAS -- The salty snack aisle is heating up and is going to get hotter.Judging from the vast array of hot spices displayed at the 1996 SNAXPO Convention here, retailers can look for a preponderance of white-hot salty snacks to hit the store...
HOUSTON -- The best of both worlds. That's the idea behind Grocery World, a format that Rice Food Markets here is aggressively developing.Designed to attract middle-income consumers, Grocery World attempts to combine the emphasis on quality fresh...
ANAHEIM, Calif. -- Ralphs Grocery Co. is making a major bid to improve its value image as southern California competition intensifies.The company is launching a major marketing program, improving its buying stance and heralding its perishables...
SALINAS, Calif. -- Fresh Express Farms here is in the process of incorporating the Chep USA pallet pooling system into all its production facilities, at the request of its customers."Our customers are the ones who dictate whether we use Chep USA...
CORONADO, Calif. -- Microsoft used detailed planning, logistics and in-store execution to achieve unprecedented point-of-purchase execution rates for its huge Windows 95 product launch."We had a better than 90% in-store setup rate, covering a...
Brand marketers are applying more national marketing dollars toward retailer electronic marketing programs, and ceding more control over those activities to their sales forces, according to a new Supermarket News-Brand Marketing survey on...