ORLANDO, Fla. -- Procter & Gamble has no place for the wasteful and inefficient practice of couponing, Durk Jager, president and chief operating officer, said in a presentation here last week.Jager, whose company is involved in a high-profile...
Videos may replace chocolate bunnies in many Easter baskets this year.That's because more and more supermarket retailers are taking advantage of spring merchandising programs and keying into Easter as an identifiable selling period."A lot of...
REDMOND, Wash. -- Kellogg USA, Thomas J. Lipton, Nabisco, Bristol Myers, Bausch & Lomb and Sandoz are among 28 brand marketers currently using a network of 8,400 in-store blood-presure kiosks to carry healthy promotional messages.Mostly...
NEW YORK -- Supermarkets can boost their alcoholic beverage sales by cross-merchandising liquor products with nonalcoholic items in other areas of the store, where allowed by law, according to an official with a leading distiller."Displaying two...
WASHINGTON -- Consumers rate supermarket food service about midway between fast-food fare and a home-cooked meal when it comes to freshness, nutritional value and quality, according to a new research study from the Food Marketing Institute here...
WASHINGTON (FNS) -- Frozen fruits and vegetables will be able to carry the "healthy" designation, just like their fresh counterparts, according to a Food and Drug Administration proposal.The $60 billion frozen food industry has fought for the...
LOS ANGELES -- Entertainment licensing will continue to be an important component in the brand marketing plans of General Mills. Wayne Chilicki, manager of promotion innovation at the Minneapolis-based company, said, "General Mills definitely...
ATLANTA -- America's Favorite Chicken Co. here, the parent company of Churchs Chicken and Popeyes Chicken & Biscuits, has targeted the Los Angeles area for major expansion of its Popeyes chain into retail outlets.n negotiations with two...
WILTON, Conn. -- Greenfield Healthy Foods here has mounted a national in-store promotion that offers consumers store-specific rebate checks.Called "Top This! Free!" the program offers a rebate check of up to $2 to consumers who purchase a package...
In the juice aisle, one thing is perfectly clear: Plastic and glass containers sell better than other packaging types.According to retailers, consumers prefer plastic and glass packaging over cans and aseptic boxes because they allow them to see...