A weekly podcast hosted by SN editors featuring interviews with industry leaders and experts, covering the latest in food retail trends and providing practical insights for retail executives.
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SAN ANTONIO -- With competition for shelf space at an all time high, smaller brand marketers are devising alternative strategies to get their products accepted by retailers.Meeting that challenge spawns creative ways to go to market, as was...
LOS ANGELES -- Rysher Entertainment here, TV Guide, Radnor, Pa., and Val-Pak, New York, this month are teaming up for a national sweepstakes offer that's being promoted in supermarkets, on the George & Alana TV show and through direct mail.The...
Sales force automation is continually evolving. Brand marketers that have implemented some degree of sales force automation in the last few years are now working on the next generation. Not only is the available technology changing, but so are the...
CENTURY CITY, Calif. -- The animated feature "My Neighbor Totoro" will be the latest addition to FoxVideo's Family Features line when it is repriced on March 5 to a suggested retail price of $14.98. Pre-order date is Feb. 14. Another Family...
SAN DIEGO -- NuWorld Marketing Ltd., a new holding company here, is to acquire American Redemption Systems, the coupon management and promotion fulfillment division of Ralcorp Holdings Inc., St. Louis.The two companies signed a definitive...
SAN ANTONIO -- Exhibitors at last month's National Food Distributors Association Mid-Winter Table Top Show here are staying on the courses they set in prior years when it comes to new product trends.Traditionally the first food show of the new...
CORAL GABLES, Fla. -- The pursuit of co-marketing at Tropicana Products has led the company to merge its trade and consumer promotion budgets and to segment and "cluster" its accounts.Those are just two of several innovative steps toward account...
CHICAGO -- Attendees at last month's International Housewares Expo at McCormick Place here were treated to a rich array of business technology.Centerpiece of the message was the National Housewares Manufacturers Association's Technology Pavilion...
ST. PETERSBURG, Fla. -- Catalina Marketing here will expand the international presence of its in-store couponing system by about 300 stores this year.conducting a five-store pilot with Sommerfield/Gateway and has completed a chainwide rollout with...
LAS VEGAS -- Seagram Co. said it will use the brand and trade marketing experience gained in its beverage businesses to propel recently acquired MCA to greater success."This is a business of globalization, and we will use all the resources of...