SAN DIEGO -- NuWorld Marketing Ltd., a new holding company here, is to acquire American Redemption Systems, the coupon management and promotion fulfillment division of Ralcorp Holdings Inc., St. Louis.The two companies signed a definitive...
SAN ANTONIO -- Exhibitors at last month's National Food Distributors Association Mid-Winter Table Top Show here are staying on the courses they set in prior years when it comes to new product trends.Traditionally the first food show of the new...
CORAL GABLES, Fla. -- The pursuit of co-marketing at Tropicana Products has led the company to merge its trade and consumer promotion budgets and to segment and "cluster" its accounts.Those are just two of several innovative steps toward account...
CHICAGO -- Attendees at last month's International Housewares Expo at McCormick Place here were treated to a rich array of business technology.Centerpiece of the message was the National Housewares Manufacturers Association's Technology Pavilion...
ST. PETERSBURG, Fla. -- Catalina Marketing here will expand the international presence of its in-store couponing system by about 300 stores this year.conducting a five-store pilot with Sommerfield/Gateway and has completed a chainwide rollout with...
LAS VEGAS -- Seagram Co. said it will use the brand and trade marketing experience gained in its beverage businesses to propel recently acquired MCA to greater success."This is a business of globalization, and we will use all the resources of...
SPRINGFIELD, Mass. -- Big Y Foods here has found that supermarkets can benefit from the burgeoning home office market.Copy and fax paper moved so fast in a chainwide, one-week promotion that some stores sold out within days, according to the...
ATLANTA -- Lever Bros. reduced costs by $65 million by changing its purchasing practices. The New York-based marketer of such brands as Wisk and All detergents instituted a supplier integration process. It was designed to align the suppliers' and...
BURBANK, Calif. -- Buena Vista Home Video here has sweetened the honey pot for retailers for its March 27 release of "The Many Adventures of Winnie the Pooh."In a letter to distributors, Dennis Maguire, senior vice president of sales for the...
SPRINGFIELD, Mass. -- Big Y Foods here is using a bulk candy program to beef up its candy aisle sales.The chain has instituted self-service bulk displays that feature 48 stockkeeping units of nonchocolate candy items in its Spencer, Mass., World...