SPRINGFIELD, Mass. -- Big Y Foods here is using a bulk candy program to beef up its candy aisle sales.The chain has instituted self-service bulk displays that feature 48 stockkeeping units of nonchocolate candy items in its Spencer, Mass., World...
NEW YORK -- Family Circle magazine, now published by Gruner & Jahr Publishing here, continues its popular Sample This program this year in supermarkets with four events starting March 30. The program is conducted through an exclusive partnership...
MINNEAPOLIS -- General Mills here has revamped its sales organization structure to better tailor its approach to individual retail accounts.Under what the company is calling its "personalized sales structure," sales, customer service and...
Even though the senior consumer may be "young at heart," the facts are that grip, strength, vision and the ability to distinguish colors diminish after age 40. Here are some ways that marketers can address these issues:er facilitate understanding...