CHICAGO -- Bagged ready-to-eat cereals have been around for years, but never from a major national brand.Quaker Oats, however, sees bagged cereals as a growth opportunity. It has launched a value-priced line of six products in regular 13- to 18...
For brand marketers, this is the year of the pocket billboard.Thanks to a flurry of consumer promotions in 1995, millions of American wallets are now sporting prepaid telephone cards imprinted with colorful brand logos or collectible designs. With...
OCTOBERCKAGING Second-Annual Marketing Success Through Packaging Conference, Chicago Hilton & Towers, Chicago. Sponsored by Marketing Management Division of American Marketing Association. Contact: AMA (312) 648-0536.18 INFORMATION TECHNOLOGY ...
Wakefern Taps Produce, Floral VPFood Corp. here has named "Al" Umberto Ferri vice president of produce and floral, a position that has been vacant for several years.Ferri is responsible for sales and merchandising programs in both floral and...
Traditional promotions will drive shoppers into supermarkets for special offers and discounts, but brand marketers shouldn't overlook the potential to persuade shoppers and influence purchases using entertainment tie-in promotions with strong...
LARCHMONT, N.Y. -- D'Agostino Supermarkets here is making an effort to educate consumers about the different types of mushrooms the chain carries.age was used to describe the differences between shitake, oyster, enoki, crimini and portabello...
Retailers are discovering it's not enough to toss candy on the checkouts and wait for automatic, impulse-driven sales.Fact is, many chains have come to realize that creative merchandising and a tweaking of product mix can enhance sales at the...
ALEXANDRIA, Va. -- The United Fresh Fruit and Vegetable Association has sketched in detail a proposal for one unified trade show for the produce industry, which would replace the two separate conventions now offered by United and the Produce...