ELMHURST, Ill. -- A sweepstakes conducted with Jewel Food Stores for a free ski trip helped to build brand awareness for Keebler Co., based here. "Jewel is the biggest chain in the Chicago market and draws the most customers. By promoting our...
McDonald's Tests Home Deliveryd's is testing home-delivery service in 80 restaurants in its Norfolk, Va., region.The test, which was initiated by the regional office, was begun early in the fall and will continue for the foreseeable future, said a...
NEW YORK -- Brand marketers can use data from retailers' frequent-shopper programs to test and evaluate consumer promotions.By working with households in a single market and accessing data that the retailers are "willing to sell at very reasonable...
CHICAGO -- Brand marketers are ready to launch their first supermarket promotions through Information Resources Inc.'s scanner-verified program."The first promotions will be in February and March in five introductory markets," said Tom Sullivan...
The time is ripe for top-quality Chilean tree fruit.Retailers in different markets searched this year for ways to bring shoppers imported tree fruit that is ripe, fragrant and flavorful, and they were willing to do some work to get it."We would...
Procter & Gamble is cleaning up in concentrated powdered laundry detergents, which debuted a few years ago and now dominate the overall category. Its Tide Ultra holds a commanding market share in the United States and in the greater New Orleans...
NEW YORK -- The National Association of Chain Drug Stores and its member chains are about to mount an aggressive effort to take back control of pharmacy from "third-party market brokers," said Ronald Ziegler, president and chief executive officer...
If there's a broad philosophical underpinning in the food distribution business today, it's that previous assumptions might as well be tossed out the window. For instance, it's now accepted wisdom that it's best to focus business segments on what...
Russell Hanlin has every right, as president and chief executive officer, to think of Sunkist Growers as his company. But there's more to it than a title and its responsibility.I have," he says modestly. "I had two years in the Army and several...
ST. CLOUD, Minn. -- The meat department at Coborn's here isn't a wallflower anymore.In the retailer's new 71,000-square-foot superstore in Sauk Rapids, Minn., the department, except for a small service counter, has been pulled off the back wall...