Renovations at a Pathmark store in Weehawken, N.J., exemplify A&P’s efforts to remerchandise its store base around neighborhood shopping preferences — in this case, with appeal to Hispanic shoppers.
A new video screen at the store entrance greets shoppers in two languages. “Welcome to a new Pathmark. Your products, your taste, your store.”
Hispanic products in dry grocery are arranged by region of origin.
An endcap display with beans (merchandised with rice below).
A variety of tortilla and wraps in the bread department.
Hispanic products are also featured in frozen.
8. A fresh fish counter features exotic and local catches.
Workers removed walls to blow out the produce section, making for expanded displays.
Sales at the store are up by more than 20% since the renovations were completed in March. “If I could do this at every store, I’d be very happy,” Martin said.
And cakes in the bakery section. Other stores in the A&P chain will receive merchandising changes to adapt to their neighborhoods, including a Pathmark in Bergenfield, N.J., recast with a stronger kosher emphasis.
