Rio Ranch seeks to distinguish itself with full-service bakeries and in-store kitchens.
Rio Ranch opened a store in Fontana, Calif., last year; one in Perris, Calif., in 2010; and one in Banning in 2009. It plans to open one every 12-16 months.
Rio Ranch distinguishes itself on its product variety and selection. It is working with supplier Unified grocers on category management.
Jay McCormack, Rio Ranch’s president and chief executive officer (left), and Mustafa Milbis, vice president, are among the chain’s cofounders.
Rio Ranch opened its eighth location in its headquarters city of Fontana, Calif., last September.
Rio Ranch is evolving its product mix to serve more acculturated Hispanic consumers as it expands. It may begin employing in-store dietitians next year as more of customers are seeking out healthful foods.
Some traditional Hispanic produce items have yielded space at Rio Ranch as the company’s product mix and customer base evolve.