"Safeway lost its opportunity to make a bigger splash with pricing over the past decade."
—Meredith Adler, managing director at Barclays Capital, New York
"I think Safeway’s pricing needs to go down another 2% to 5%, depending on the market."
—Andrew Wolf, managing director of BB&T Capital Markets, Boston
"I think Just for U changes the amount of business Safeway is able to do. Though it’s not going to attract new customers as much as keep the existing ones, it will build basket size. Safeway needs to do a better job at getting new customers."
—Chuck Cerankosky, managing director of Northcoast Research, Cleveland
"Safeway has already sold off Canada, one of its best assets, and shrinking to improve profitability is always hard."
—Scott Mushkin, managing director of Wolfe Research, New York
"It would be great if Safeway could sell its Eastern division. If Supervalu could dump all those retail chains for their not-insignificant real-estate value, why couldn’t Safeway do something similar in D.C.?"
—Gary Giblen, managing director of GMG Capital, Darien, Conn.