Marty Markowitz, Brooklyn borough president (right), cuts the ribbon on Key Food's newest format, Urban Market. Gino Palummo, vice president of business development and chief customer officer, is at left. Urban Market co-owners Colin Xie and Jason Chung are second and third from left, respectively.

Key Food officials see Urban Market as a prototype for additional sites in the five boroughs.

Service departments including a deli and sushi are part of the new supermarket.

A cheese monger on staff at Urban Market.

Fresh seafood and a "farm to table" display of organic vegetables.

A dearth of fresh food offerings in the neighborhood qualified Urban Market's founders to receive financing from New York's Healthy Food Healthy Communities fund.

Key Food officials say the new format provides an example of the co-op supporting the vision of its members. A stark design in black and white and industrial highlights evoke the feel of a loft.

Gallery: Jewel-Osco in Downtown Chicago