Facebook photo contest
Brookshire Grocery Co., Tyler, Texas, asked its Facebook fans to post photos of how they use Brookshire’s store brands at home, on vacation or at an event. The winning photo was of an outdoor picnic with burgers and hot dogs along with store brand buns, potato salad, ketchup and mustard. The person who submitted it received 5,000 Brookshire’s “YourPoints.”
Interactive social media
CVS Caremark Corp., Woonsocket, R.I., used an interactive social media promo to promote its new Essence of Beauty heath and beauty care line. CVS gave shoppers a chance to win one of more than 100 prize packages by pairing personal tastes with the brand’s fragrance and body care products. Facebook users who “liked” the CVS page could enter the instant-win game by filling out a “beauty profile” multiple-choice questionnaire.
Food Lion on Facebook
Food Lion, Salisbury, N.C., ran a Facebook contest for a new washer and dryer, and a one-year supply of its new Home 360 Advanced Cleaning laundry detergent.
H-E-B Baby bus
H-E-B, San Antonio, went on a bus tour over the summer to promote its H-E-B Baby store brand, as well as the entire baby category. A H-E-B Baby and Pampers-branded bus visited about 60 H-E-B stores.
Better-for-you Loblaw brands
Loblaw Cos., Brampton, Ontario, ran a healthy eating campaign promoting better-for-you private label products. Featured brands included President’s Choice and PC Blue Menu products, which are lower in fat and sodium and higher in fiber, omega-3 fatty acids or other nutrients.
Target pop-up store
Target, Minneapolis, opened a pop-up store in New York City’s Grand Central Terminal to promote its exclusive collection of bath and body products by makeup artist Sonia Kashuk. The store featured fragrances, shower gel, body lotion, body butter, loofas and shower caps.
'Celebrity Apprentice' ice cream
Walgreens’ Good & DeLish private label had a starring role in the “All-Star Celebrity Apprentice” reality show when two contestants created new ice cream flavors. Two finalists — country musician Trace Adkins and magician/illusionist Penn Jillette — were announced during the first of two season finale episodes. Adkins’ created a “Maple Macadamia Mash-Up” flavor and Jillette invented the “Vanilla & Chocolate Magic Swirtle.”
Seven Wegmans meals
The meal development team at Wegmans Food Markets was asked to come up with seven pairs of store-brand entrees and side dishes that could each be baked at 350-degrees F. All seven meals were featured in the fall 2013 issue of Wegmans Menu magazine.
Free Whole Foods products
Whole Foods Market, Austin, Texas, celebrated the opening of its 365th store, in Port Chester, N.Y., by giving free 365 Everyday Value products to shoppers. The first 100 customers who made a purchase totaling $10 or more on Tuesday, Oct. 22, received free 365 Everyday Value products. Product giveaways were also facilitated via Twitter and Instagram.
Best Beef at Winn-Dixie
In support of its upgrade to store brand choice Angus beef, Winn-Dixie ran the “Best Beef in the Land” Instant Win Facebook Game and Sweepstakes. Shoppers who "liked" Winn-Dixie's Facebook page were shown six cuts of beef offered in Winn-Dixie stores: filet, New York strip, sirloin, flank, T-bone and rib-eye. Players could win prizes by “flipping” and “matching” three out of the six cuts of meat on a virtual Winn-Dixie grill.
SN Blog: The consumer is king