SN gave 14 awards this year.
Community Outreach: Campell Soup Co.
Campbell Soup Co. volunteers labeled the jars by hand so they could be sold in supermarkets and at farmers’ markets.
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Packaging Innovation: Clorox Co.
Clorox developed technology that not only improves the trigger mechanism on spray bottles but also positions the “dip tube” on the outside edge of the container to enable consumers to utilize every ounce of liquid inside without struggling.
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Integrated Marketing: Coca-Cola Co.
Social, digital, PR, in-store merchandising and other tools heightened awareness of a Diet Coke promotion.
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Sustainability: General Mills
General Mills’ Cascadian Farm this year introduced a cereal box liner made of 57% renewable plant sources.
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Product Innovation: Kellogg Co.
Kellogg takes breakfast from the table with Kellogg’s To Go Breakfast shakes.
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Support For Small Chains/Independents: Kraft Foods
Kraft Foods is working with independent operators and their wholesalers to design programs to fit specific needs in specific neighborhoods.
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Collaboration: Land O'Lakes
Kroger and Land O’Lakes reduced the supplier's out-of-stocks at Kroger by 50%.
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DSD Logistics: PepsiCo
PepsiCo has introduced a direct-store-delivery program called GEO Box at 70 locations that allows it to combine the beverage-delivery routes for both grocery and convenience stores on a single truck.
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New Media Marketing: Pinnacle Foods
Pinnacle Foods’ Birds Eye this year launched a texting program aimed at low-income families focused on making healthier food choice
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Sam Adams features the stories of small business owner beneficiaries of Brewing the American Dream on six-packs and coasters.
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POS Merchandising: Starbucks
Starbucks creates supermarket displays that have the look and feel of its cafes.
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Food Safety: Kellogg Co.
Compensation for some senior leaders at Kellogg Co. is now linked to food safety performance.
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Category Management: Tyson Deli
Tyson Deli helped retailers work around squeezed margins for rotisserie chicken by introducing a new product and marketing campaign in the deli.
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Shopper Insights: Mars Chocolate North America/Wrigley
Mars Chocolate North America and Wrigley leveraged the global resources of parent company Mars Inc. to develop strategic front-end recommendations based on shopper insights.
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