Jim Sinegal after receiving NRF's 2014 Gold Medal Award.

David Vite, retired president and CEO of the Illinois Retail Merchants Association (right), receives NRF's Lifetime Achievement Award from David French, NRF’s SVP of government relations. Vite was credited with building support for the Marketplace Fairness Act.

Jack Dorsey, CEO of Square and chairman of Twitter, gave a keynote speech in which he highlighted the power of mobile technology to enhance the shopper’s in-store experience.

NRF president and CEO Matthew Shay suggested three legislative/regulatory ideas to propel the economy: comprehensive tax reform; opening trade to new markets for American goods; and immigration reform.

NRF said more than 30,000 people attended this year’s conference at the Jacob Javits Center in New York.

The show floor was expanded in 2014 and included more than 500 vendors.

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