Bubbling up
An owl in a tree with soap-bubble leaves represents green cleaning products from Molly’s Suds.
Growing up slowly
The cartoon animals illustrating Roo, a new line of juices for kids from Rooibee Red Tea, were in development for years, owner Heather Howell said.
Muppetesque
Hagensborg’s chocolate truffles come in shapes of pigs and frogs. Its pig character was inspired by wild boars said to be able to sniff out wild truffle mushrooms.
Sharp-dressed man
Chicago Vegan Foods’ Dandies marshmallows can do everything their conventional competitors can, but contain no gelatin.
Cowabunga
Three Happy Cows yogurts debuted a new design this year.
Go nuts
Spicy and savory, Bobbysue’s Nuts are “certifiably cracked.” Sales of the product benefit the SPCA of Westchester, N.Y.
Retr-O
A retro design helps to distinguish Mr. Cheese-O’s, a newly launched “better for you” cheese snack from California artisan cheese company, Sonoma Creamery.
Cowlick
Stonyfield’s Brown Cow yogurt brand is also unveiling a new look.
Purple mountain majesty
Colorado inspires the mountains on the package of Bobo’s Oat Bars (left) and the miner of Motherlode Provisions, a line of hot sauces and bloody mary mix. Another Colorado company, Olomomo Nut Co., features Momo the Monkey, who recalls an old-fashioned organ grinder, with a look inspired by Mexican folk art, CEO Mark Owens said.
Inspired Art
Jade Monk (left) uses vivid Asian inspired art for its Japanese matcha tea mixes. Funley’s Delicious cookies and crackers tap a claymation look for wholesome spokespeople Moe and Millie Funley. The label on Dave’s Killer Bread (right) depicts Dave Dahl, who joined his family-owned bakery after 15 years in prison.
Playtime
GoGoSqueez applesauce on the go features a playful apple. An Aztec figure chases a ghost pepper on the label of Pacqui’s incredibly spicy tortilla chips.
