Protein-rich specialty nut butters are packing a serious punch with sales up 21.5% in supermarkets during the 52 weeks ending June 15, 2014, though on a relatively small sales base.
Frozen fruit is heating up in supermarkets. The upward trajectory is spurred in part by the health and wellness trend and the convenience of fruit that doesn’t spoil after a short period of time.
The continual flow of new craft beers into the U.S. marketplace is helping boost category sales. During the 52 weeks ending June 15, 2014, sales were a sudsy $9.4 billion in supermarkets, a rise of 5.4%, according to IRI.
Sales of frozen dinners are, well, frozen. Savvy supermarkets are attempting to regain profits by monitoring shoppers’ purchase patterns and making adjustments accordingly.
Americans continue to bypass bubbly beverages for healthier, still selections like bottled water. Carbonated soft drink sales lost fizz in supermarkets, where sales fell 3.9% to $10.9 billion.
Cold cereal is losing out to other convenience foods. IRI sales data for the 52 weeks ending June 15, 2014, showed supermarkets experiencing declines of 4.3% to $5.4 billion.
