Gallery: Something Extra at Sobeys

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Extra, extra

Canada’s No. 2 grocer is staking out territory where foodie culture and health trends meet the harried consumer. In a recent interview with SN, Sobeys CEO Marc Poulin described “Better Food For All” as a “movement” seeking to “repair the relationship Canadians have with food.”

Around 12 stores have been built or remodeled using the Sobeys Extra or IGA Extra format, which include the best feature and merchandising from throughout the chain.

Be a pepper

At the Sobeys Extra in Burlington, Ont., this colorful display of peppers showcases a fresh merchandising flair.

As you like it

Sobeys’ mission to bring the thrill back to eating can be seen in the bakery where cake choices include “Chocolate Bananalicious,” “Milky Way” and “Mocha Meringue.”

Extra experts

According to CEO Marc Poulin, Sobeys makes sure employees also understand the mission of “Better Food for All.” Here a specialty cheese expert offers samples.

Ready to go

Customers in a hurry will find a variety of items hot and ready to go at Sobeys Extra stores.

Supernatural guidance

In-store nutrition counselors provide advice and service for shoppers.

Fresh impression

Produce at Sobeys Extra stores include items like fruits and vegetables cut in-store to help speed meal-preparation at home.

Caught looking

A worker prepares a fresh catch at the service seafood department at Sobeys Extra.

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