Stop and Shop introduces its World Menu

Italian and Asian cuisine

A dedicated frozens case draws attention to World Menu, Stop & Shop’s just-launched “internationally inspired” private label brand.

The 50-item line of frozen and shelf-stable food features Italian- and Asian-style selections, including Chicken Basil Spring Rolls and Gnocchi Sorrentina.

The Italian assortment is made with imported pasta, cheeses and herbs, and upscale ingredients like broccoli rabe and wild forest mushrooms.

Don’t forget your veggies

Frozen imported side dishes are on sale at 2 for $7.

Italian imports

Much of the Italian assortment is imported from Italy.

Shelf-stable options

Shelf-stable carbonara sauce is made with pancetta and Italian cheeses. Other shelf-stable options include pasta and spices.

Upscale entrees

Ricotta and Spinach Cannelloni is among the frozen dinners in the line that are on sale for $5.49 each.

Read all about it

Four-page pamphlets describing the line are merchandised on frozens doors. The pamphlets include two $1 off coupons for any World Menu item with a $5 purchase.

Spice it up

Amatriciana and arrabbiata mixes are among the World Menu spices.

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